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Shopify eshop · Parenting gear, Germany

Daddynator

The advertising: same revenue on half the budget. ROAS from 2.2x to 4.4x and cost per acquisition from €54.5 to €27.3.

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Daddynator: Shopify eshop · Parenting gear, Germany

The story

Same revenue, half the ad spend

A German store was spending ~€15,900/month to hold €35,000/month in revenue at a 2.2x ROAS. We cut spend to 20% for testing, rebuilt the product and landing pages, and repeated that cycle four times before scaling back up.

What the client says

“They didn't just chase ROAS on a dashboard. They cut spend, tested, rebuilt our pages, and got us to a place where the business is actually profitable — not just busy.”
Dennis, Founder, Ecommerce Brand

Results

Monthly Revenue
€35,000
ROAS
~4.4x2.2x
Cost per purchase
~€27.3~€54.5

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